By Aileen Agricola | June 18, 2012 Online fashion and shopping sites are seeing an increase in new users due to Facebook’s Open Graph. By building mobile and web applications with Open Graph, these companies are increasing traffic, acquiring new customers, and building memberships. The Open Graph is Facebook’s API to its social graph, allowing websites to find connections to people, pages, and their photos and events. Read the full article. More information about Facebook’s Open Graph.