Using Knowledge Graphs to Unlock Consumer Data

Graphs are changing the face of consumer analytics.

Pitney BowesNeo4j customer Pitney Bowes knows the power of a graph database. A recent blog post on their corporate site details how graph databases can help companies unlock vital customer insights. Navin Sharma, Vice President of Product Management – Data Management and Analytics at Pitney Bowes says that “What makes a business smart is how agile their systems and people are in being able to rapidly identify and capture opportunities better than their rivals. The newest innovation for providing that speed and agility is something called a knowledge graph, which takes a more holistic approach by understanding connections between data points and providing contextual intelligence.” “It’s almost like the Rubik’s cube of databases,” says Michele Goetz, Principal Analyst at Forrester Research, “You can look at your data from any angle. You can see the relationships. You can ask questions and get deeper insights.” Read more about how graph databases like Neo4j are powering business and consumer analytics on the Pitney Bowes Website. Want to learn more about graph databases? Click below to get your free copy of O’Reilly’s Graph Databases ebook and discover how to use graph technologies for your application today. Download My Ebook