However, a major paradigm shift towards graph by more general enterprises seems to be underway. The graph database platform, Neo4j, for example, claim 76% of Fortune 100 companies have adopted or piloted its product and counts 20 of the top 25 financial firms and seven of the 10 top retailers as customers.

The good news, according to Emil Eifrem, CEO & Co-Founder, Neo4j, Inc., is that the learning curve is quite easy. He explained: “If you’re an enterprise developer and you work with a relational database our query language SQL then you should be able for our system, our query language is called Cypher and it is very similar to SQL.

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