Greta Workman has been a part of the Neo4j team for over four years. She’s enjoyed watching the graph community grow through events like GraphConnect which has more than doubled during her time at Neo4j. She currently oversees field marketing for the eastern half of the U.S. In her spare time, she enjoys solving the daily New York Times crossword puzzle and watching University of Kentucky basketball.
Greta Workman, Product Marketing Manager, Neo4j
Jan 15
< 1 min read
"If you think about IoT and the hierarchical structure of how IoT works, it's a natural mapping to a graph database. We previously used relational databases, but in a graph, all the relationships are compiled so it's a lot faster and more natural to navigate and use," said Per Gyllstrom,... read more
Greta Workman, Product Marketing Manager, Neo4j
Dec 08, 2020
4 mins read
Boy oh boy, are we ready to focus on some of the great things that happened in 2020? Well, the Neo4j Graphies are here just in time! Even though we aren't able to give these awards in person this year, we are just as enthusiastic about shining light on some innovative individuals and... read more
Greta Workman, Product Marketing Manager, Neo4j
Dec 04, 2020
< 1 min read
"I've been working about 10 years in data visualization engineering and the analytic space. There have been so many occasions when I've thought, 'There should be an easier way of doing this.' It turns out that most of the time those problems were graph problems," said Varun Bhandary, solutions... read more
Greta Workman, Product Marketing Manager, Neo4j
Nov 13, 2020
2 mins read
"The Innovation Lab is a concept that we developed, bringing the best of data science and design thinking together," said Stefan Wendin, Global Head of Business Design and Strategic Programs, Neo4j. In this week's five-minute interview (conducted at GraphTour), Stefan Wendin gives an overview... read more
Greta Workman, Product Marketing Manager, Neo4j
Oct 30, 2020
5 mins read
"I think the performance and the security features are really going to open up new types of applications. That's the beauty of working in an open core company like Neo4j," said Rik Van Bruggen, Vice President for Sales, Neo4j. In this week's five-minute interview (conducted at GraphTour... read more
Greta Workman, Product Marketing Manager, Neo4j
Oct 16, 2020
3 mins read
"GraphTour is something that allows us to think differently. We have one-to-one sessions and we're able to collaborate, but it's nice to come to something like this and see other people and how they're using graph technology," said Paul Westcott, Product Director at Dun & Bradstreet. If company... read more
Greta Workman, Product Marketing Manager, Neo4j
Oct 02, 2020
2 mins read
"When you use the Graph Data Science library, you can actually look at which fragments of the molecule are most highly connected to other fragments and which give you the biggest change in a certain property," said Matthew Sellwood, Product Manager at IQVIA. A graph data model faithfully... read more
Greta Workman, Product Marketing Manager, Neo4j
Sep 18, 2020
3 mins read
"There's a risk that your fraud detection becomes anecdotal because you become accustomed to certain addresses or names. You risk emphasizing the small-time fraudsters instead of the clever ones. The clever ones are the ones that don't usually get caught," said Marius Hartmann, Chief Advisor,... read more
Greta Workman, Product Marketing Manager, Neo4j
Sep 04, 2020
3 mins read
"We need to listen to a bigger Earth system of how we extract resources, how we build things, how we look at whatever is the byproduct, and so on and so forth. But there's still a lot of guessing," said Fredrik Wikholm, Business Director and Co-Founder of Planethon, a company whose mission is to... read more
Greta Workman, Product Marketing Manager, Neo4j
Aug 21, 2020
3 mins read
"Our goal is to bridge social ecological sustainability out to the business world and to create a link between what needs to be done and the people trying to solve the problems," said Carina Johed, CTO and co-founder of Planethon, a company whose mission is to create a planet-positive... read more
Greta Workman, Product Marketing Manager, Neo4j
Aug 07, 2020
< 1 min read
"When you have the power of graphs, it's very easy for everybody to understand what you're actually doing and what you're trying to achieve," said... read more
Greta Workman, Product Marketing Manager, Neo4j
Jul 24, 2020
2 mins read
"Graph visualization helps with communication as well as analysis," said Amin Jalali, a researcher at Stockholm University. Complex problems are perfectly suited to a native graph database like Neo4j, which fully reflects the reality of vast connected data. Interactions between all the... read more
Greta Workman, Product Marketing Manager, Neo4j
Jul 10, 2020
3 mins read
"When do you use graph data science? When relationships matter. If there are no relationships among the things you're trying to predict, you probably don't need us, but odds are, there are," said The third use case is around targeted marketing. If I have a message that I want to communicate... read more
Greta Workman, Product Marketing Manager, Neo4j
Jun 26, 2020
3 mins read
"What's exciting for me about Neo4j and graphs is the breadth of use cases I see on a daily basis," said Jean Villedieu, co-founder of Linkurious. Linkurious is a graph analytics and visualization startup that helps clients across industries extract key insights from graph data stored in... read more
Greta Workman, Product Marketing Manager, Neo4j
Jun 12, 2020
2 mins read
"Graphs are an incredibly powerful structure," said graphs as a data structure. I know all of us in comp-sci had graph theory in school. But, at least for me personally, the applications were difficult to see. We all learned about the traveling salesman problem, and so on. But seeing how graphs... read more
Greta Workman, Product Marketing Manager, Neo4j
May 29, 2020
3 mins read
"My favorite thing about Neo4j is that the technology is such a game changer for how our customers are leveraging data. It's so different from what they've been doing. And it really drives a lot of value for their business," said Dave Mohr, director of North American East Region sales for... read more
Greta Workman, Product Marketing Manager, Neo4j
May 15, 2020
2 mins read
"Most enterprises have the issue that data is disconnected, and graph could be the glue that brings it all together," said Demian Bellumio, Global VP of Augmented Intelligence, NEORIS. NEORIS is a digital accelerator that services companies in industries such as tech and media, financial... read more
Greta Workman, Product Marketing Manager, Neo4j
May 01, 2020
6 mins read
"For overhauling our infrastructure in Cassandra, we went from a 50 terabyte Cassandra dataset to a 50 gigabyte Neo4j dataset and a lot of people are very surprised by that. And that's what attracts the most questions and attention," said David Fox, Senior Software Engineer at Adobe. In this... read more
Greta Workman, Product Marketing Manager, Neo4j
Apr 03, 2020
3 mins read
A graph database like Neo4j allows much greater flexibility than a traditional relational database, and this is especially true for businesses that need to be able to visualize the connections in their data. In this week's five-minute interview (conducted at GraphTour NYC 2019), Anurag Tandon... read more
Greta Workman, Product Marketing Manager, Neo4j
Mar 20, 2020
5 mins read
"Neo4j not only gives you an accurate and timely representation of your network with all the services and all the elements involved in the delivery of those services, but it’s also a platform where you can build logic that will simplify and accelerate automation," said Jesús Barrasa, Global... read more
Greta Workman, Product Marketing Manager, Neo4j
Mar 06, 2020
< 1 min read
The health and safety of our community, partners and employees are of the utmost importance to Neo4j. After monitoring the COVID-19 situation closely, we have decided to postpone GraphConnect 2020 in New York City to 2021. We are actively scoping locations for GraphConnect 2021. Learn everything... read more
Greta Workman, Product Marketing Manager, Neo4j
Mar 03, 2020
2 mins read
The health and safety of our community, partners and employees are of the utmost importance to Neo4j. After monitoring the COVID-19 situation closely, we have decided to postpone GraphConnect 2020 in New York City to 2021. We are actively scoping locations for GraphConnect 2021. Learn everything... read more
Greta Workman, Product Marketing Manager, Neo4j
Feb 28, 2020
4 mins read
"Neo4j really helps us to truly understand the ecosystem and get a human-centered view of our business," said Neerav Vyas, Head of Analytics at Realogy Holdings. Realogy Holdings, the world's largest real estate company, benefits from using Neo4j in a number of ways, from customer... read more
Greta Workman, Product Marketing Manager, Neo4j
Feb 14, 2020
4 mins read
"I love the ability to apply security on nodes and relationships in a very flexible way. I’ve already shown it to some of our customers, and they love it as well," said Michal Bachman, CEO at GraphAware. As the founder of GraphAware, Michal Bachman has helped dozens of customers implement... read more
Greta Workman, Product Marketing Manager, Neo4j
Jan 31, 2020
5 mins read
"For a lot of our clients, being able to visualize their data is huge because they've never been able to do that," said Omar Azhar, Senior Manager Advanced Analytics at Ernst & Young . Ernst & Young has brought graph technology into the financial services realm, from back-end IT all the way to... read more