Sustainable Competitive Advantage: Enterprises Unlock Business Value in their Data Relationships

Vice President, Product Marketing
3 min read

2014 was the “Year of the Enterprise” at Neo Technology, which saw huge momentum in the number and size of new customers, increasingly large deployments, and ever-expanding global reach. 2015 is shaping up to be the “Year of the Use Case,” as we find ongoing delight in the different ways our customers unlock value in their data relationships by using the graph database. Harvard Business Review states that sustainable business advantage can be gained when network effects of business graphs kick in. And we’re finding exactly that. Enterprise customers such as Walmart, eBay and many others have added the graph database to their technology stack because they realize they can gain sustainable competitive advantage in the following two ways:
- Harvest new market opportunities by creating products and services that leverage data relationships
- Reimagine existing applications to innovate with data relationships, and in the process improve efficiency and performance, lower costs, and increase the value of your existing data

White Paper
Where does sustainable competitive advantage come from? It’s not from data volume or velocities, but from the knowledge of relationships in your data. Download the White Paper →Analysts Predict Graph Databases Will Reach Some 25 percent of Enterprises by 2017
Forrester Research analysts recently reported that graph databases—the fastest-growing category in database management systems—will reach more than 25 percent of enterprises by 2017. Additionally, Gartner Inc. named Neo Technology a Cool Vendor in DBMS, 2014, listed Neo4j among the ‘Who’s Who in NoSQL DBMSs’, and included Neo4j in the 2014 Magic Quadrant for Operational Database Management Systems (DBMS).“Graph analysis is possibly the single most effective competitive differentiator for organizations pursuing data-driven operations and decisions after the design of data capture” — Gartner
Data Relationships Provide Value to Varied Use Cases
Our customers, which include global firms in industries such as Financial Services, Insurance, Healthcare, Telecommunications, and Government, leverage data relationships to improve efforts in the following use cases:- Master Data Management
- IT Configuration Management
- Graph-based search
- Fraud Detection
- Recommendations
- Social capabilities