DevRelCon NYC

DevRelCon is the premiere global conference for Developer Relations, Developer Experience, Developer Marketing, and Technical Community Management. This is a unique opportunity to hear talks from industry leaders, connect with your peers on best practices and challenges, and participate in hands-on workshops and discussions.
Stephen Chin is speaking about Engaged Developer Funnel
Building a strong pool of engaged developers is essential to the success of high tech organizations. Experienced technology leaders know that every successful customer deal starts with a passionate technologist who advocates for their product within the customer; however, the traditional marketing and sales funnel is optimized for high volume leads that are difficult to convert. The engaged developer funnel is a new way of looking at the value of developers in the business pipeline that emphasizes technical depth and understanding of the product. By aligning the engaged developer funnel with other business success metrics you will discover the true value of programs, campaigns, and outreach to your core audience. And you may surprise yourself that the investments in developer relationships, community, and events you intuitively know are of high value become the strongest drivers of engaged developers for your organization.
Learn more https://nyc.devrelcon.dev/sessions/2513