Personalize the Customer Experience

Enter Neo4j, a leading graph database, which is helping adidas Group achieve top performance in tackling master data management to provide the best content to its consumers, partners, brands and more.

The Neo4j graph database proved to be the ideal technology for creating the Group’s internal metadata service, offering access and searchability to all data, along with support for new emerging services. By using the power of Neo4j, adidas Group is able to tap into the full range of its data to make sense of complex interdependencies and relationships. The result is adidas Group’s ability to provide valuable business insights to the benefit of its consumers, business goals and promotion of its brands.

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