Amity turns to a graph database for its social cloud software

These days, having an indispensable feature in your software isn’t an assurance that it will succeed. Developers also need to integrate social features into their apps. Apart from being a channel to inform one’s target audience about promotions, being backed by a thriving digital community helps with an app’s brand development, monetisation opportunities, audience acquisition and retention, and return on investment.

In Amity’s case, they recently decided to work with Neo4j, a graph database company headquartered in San Mateo, California. Founded in Thailand in 2012, Amity caters to more than 10 million monthly active users globally, and delivers over 3 billion messages per month for over 120 international clients.

Read more: