These days, having an indispensable feature in your software isn’t an assurance that it will succeed. Developers also need to integrate social features into their apps. Apart from being a channel to inform one’s target audience about promotions, being backed by a thriving digital community helps with an app’s brand development, monetisation opportunities, audience acquisition and retention, and return on investment.
In Amity’s case, they recently decided to work with Neo4j, a graph database company headquartered in San Mateo, California. Founded in Thailand in 2012, Amity caters to more than 10 million monthly active users globally, and delivers over 3 billion messages per month for over 120 international clients.