Are you still on a spreadsheet-style customer database? The change has come

Retailers in the ASEAN region have undergone immense change in the past few years. Nearly overnight, everything is digital, online, multichannel, and omnichannel, as well as the rise of super apps. With ecommerce being a global phenomenon, national and regional retailers have to compete with major global players for market share.

In this fiercely competitive world, it is all about data and delivering an exceptional customer experience, from product recommendations engines and personalisation to redesigning supply chains to meet the ever-evolving customer demands.

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