Could graph technology neatly fill the cookie gap for marketers?

For many years, online advertisers have been using cookies to track website visitors, improve the user experience, and collect data to target ads to the right audiences. Marketers value what cookies can tell them about what visitors are doing online when they aren’t on their website.

Read more: https://www.information-age.com/could-graph-technology-neatly-fill-cookie-gap-for-marketers-123496778/  

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