For years, brands have relied on third-party cookies to collect user data, track website visitors, target ads to specific audiences, and improve the user experience. However, this highly useful functionality is about to be removed, and advertisers have a year to adjust.
By design, graph databases are able to quickly query customers’ past purchases, and instantly capture any new interests shown in the current online visit. Both are essential for making real-time recommendations.
Read more: https://www.retailtimes.co.uk/graph-enabled-customer-intelligence-in-a-post-cookie-world/
Keywords: Cookies Graph Database Technology real-time recommendations Retail