By Aileen Agricola | June 30, 2015 Originally posted on Dataversity Emil Eifrem, CEO of Neo Technology, recently wrote for Information Management, “MDM needs to be re-imagined. Current MDM solutions typically store their data in an Relational Database Management System (RDBMS) which makes it hard to see relationships within the data and leverage those insights in real time for competitive advantage. The new MDM needs to use a different type of data store optimized to quickly discover new insights in existing data, provide a 360-degree view of master data, answer questions about data relationships in real time. The good news is that this is not only possible but happening today, thanks to new technologies and approaches that transform the concept and execution of MDM to enable companies to consolidate data from many channels into one and offer a highly related, true view of this data.” Eifrem goes on, “Graph databases are one of the new technologies fostering a re-imagined MDM. These databases, which contain data structures that describe both data and their relationships, are a powerful way of discovering, capturing and making sense of complex interdependencies and relationships… With graph databases, businesses can ask questions in real time about the data relationships in their master data that they might not even know they have, driving new business insights. Graph databases can even be used to identify potential duplicates in an MDM system based not just on matching data elements, but by inferring relationships between instances of master data. The result is true unification of data in a single system – fulfilling the promise of MDM in ways never thought possible.” Read more here.