Some individuals may not appreciate the value of the empathy-based research methods employed in design thinking. Other people may be skeptical of something that seems to them to be a creative or brainstorming exercise only. “IT organizations, in particular, struggle with adopting design thinking-practices, mainly because they’re often structured to solve problems and tasks already defined by others, as opposed to generating ideas to drive innovation,” says Alessandro Svensson, head of the innovation lab at graph database maker Neo4j.
One of the biggest benefits of design thinking is that it can save time and money. “One of the core foundations with design thinking is the concept of fast prototyping, which allows you to go from ideation to testing solutions much faster than you normally would,” Svensson says.
Read more: https://enterprisersproject.com/article/2019/4/design-thinking-how-make-case
Keywords: design thinking • fast prototyping • innovation