Keeping Customers Interested With Real-Time Retail Recommendations

One of the main reasons why online shopping has taken off in a big way is the convenience and personalised experience that we as consumers can now get. But what goes on behind the scenes to make this happen?

More and more e-commerce and retail businesses are starting to understand the value of the recommender system in gaining a competitive advantage. The customer is now at the centre of the value chain. In order to adapt to this new reality, retailers must have real-time control of inventory, payment, and delivery systems.

The graph database is a key technology for enabling real-time recommendations, and it is quickly displacing traditional relational databases (RDBMS).

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