Big data in action: Using graph databases to drive new customer insights

Startup Quander aims to help brands “deliver a memorable, measurable, multi-sensory brand experience”. It uses interactive technology to enhance the customer experience, while capturing the data that brands can use to gain insight into their customers. ZDNet spoke to Quander’s chief executive Gavin Williams about how the company is using graph database technology from Neo4j.

“It’s got to the point now where we are thinking of using Neo4j as our only database platform because it’s just phenomenal. It’s crazy.”

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