What do we mean when we say ‘context’? In essence, context is the information that frames something to give it meaning. Taken on its own, a shout could be anything from an expression of joy to warning. In the context of a structured piece of on-stage Grime, it’s what made Stormzy’s appearance at Glastonbury the triumph it was.
The problem is that context doesn’t come free – it has to be discovered. AI (Artificial Intelligence) designers are painfully aware of this and try to avoid the problem by building narrow, but powerful, systems that do one thing extremely well, but don’t scale horizontally and don’t offer really human-level understanding of complexity.