Why it’s a favorite: “Zephyr provides analytics over a diverse set of public and private data by exploring complex connections over a unified view of this data to answer important business questions for pharmaceutical companies. A graph database like Neo4j [from Neo Technology] allows us to build a highly interconnected graph to discover new and complex patterns in the data. Such a solution also allows us to accommodate the ever changing nature of the data plus new information from other sources. Once the data is represented in Neo4j graph, we can do large set operations on the data with relationships across hundreds of entities and attributes. Neo4j graph database is one of the best solutions available out there in terms of flexibility, scalability and consistent performance.

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