The CEO of hot database startup Neo4j explains the clever way the lead investor in its massive $325 million funding round won him over

Graph database startup Neo4j just announced a massive $325 million Series F round of funding and cofounder Emil Eifrem said that one of the lead investors, Eureazeo, won him over with a simple, clever strategy.

After meeting with the startup, the Paris-based investor presented a term sheet along with a custom graphic created with Neo4j’s own data visualization software that showed the proposed funding, valuation, and other investors.

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