Graph database pioneer Emil Eifrem explains why firms needs to embrace highly-personalised, data-driven digital brand experiences

Retailers are continually looking to help shoppers search for items that perfectly fit their needs. The problem 99% of the market now faces: doing it in a way that rivals the world’s biggest virtual store, Amazon. Amazon has taught us the monetary value of being able to predict what else customers might want to buy, by analysing online sales data. It’s a lesson that any brand wishing to survive needs to learn, and apply, so as to provide consumers with intelligent, highly context-sensitive prompts. Read more: