Uncovering Hidden eCommerce, Marketing Gems through Knowledge Graphs

Marketers have access to more data than ever before—and it is growing exponentially. The pandemic-driven acceleration in digitisation has created vast repositories of data around consumers, products and purchases. According to Statista, global data creation—the total amount of data created, captured, copied and consumed—is projected to grow to more than 180 zettabytes by 2025 globally.

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