By Bryce Merkl Sasaki | July 29, 2014
How knowledge graphs can help businesses better mine their data and target their customers more effectively.
We are living in an age of the “smart consumer.” Constantly connected to the Internet, shoppers are able to quickly find out information about products and companies, compare them with competitors, and share their opinions about both via social media and online reviews.
“For many years, companies would size up consumers based on demographic and household information,” notes Navin Sharma, Vice President of Product Management at Pitney Bowes. “Now, consumers are in a unique position to size up companies and their products.” To keep up, he says, businesses must also become “smart,” which means gathering and analyzing data more skillfully and quickly than their competitors.