Videos

Speaker: • Henrik Johansson, CTO, Stratazon AB Session type: Full Length Session Abstract: In a world of global expansion and digitalization, businesses have never been more keen to understand their customers. The most trustworthy, untouched, and up-to-date data pipeline to capture that understanding is a currency of the future – customer reviews. By tapping into the stream, businesses can gain access to an ever-growing flood of consumer feedback. But without context, ratings and reviews are merely digits and characters. With graph technology, you can integrate product and brand reviews with transactional data in a tactical context to create tangible and actionable insights. This ultimately facilitates rapid decision-making to create real-time business value.