Bertelsmann with Derivo: BeTrend – Building a Trend Aggregation Machine

Social media is the space where trends can be spotted most quickly. Marcus Koring, Senior Director Technology & Project Development at Bertelsmann and Thirsten Liebig, Managing Director at Derivo show a graph-based approach that aggregates data from different sources to better identify trends and to use them for the selection and enrichment of media content at Bertelsmann.