Real-time recommendations work best when they take into account both the user’s needs (what is of interest to them) and your business strategy (items you need to promote).
The truly amazing thing is how real-time recommendation strategies are now being adopted by so many industries beyond retail, travel and entertainment. New industries finding the benefits of real-time recommendation engines include government services, financial services, healthcare and job recruiting.
What’s fueling these game-changing recommendations?
Graph technology. With Neo4j Graph Platform we have built a hybrid recommender framework that uses a score-based approach to provide the best-fit recommendations, by leveraging multiple techniques like collaborative filtering, content filtering, business rules and knowledge-based filtering.
Check out the infographic* below to learn how graph technology connects all of your data and enables you to use multiple methods to put you in control.
(Click to enlarge the image!)
*Also available in French and German!
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