Bryce Merkl Sasaki of Neo4j interview Paul Jongsma, Founder at Webtic, during Graph Connect Europe 2016. Webtic builds web applications for customers.
Paul talks about his company's journey to graphs after first experiencing the slowness of SQL databases after adding more and more connected data.
The "nice cypher language made me feel at home. I was able to do stuff (I needed to) and be more productive."
With Neo4j, they have much less technical restrictions they need to communicate to customers.