NODES 2023 – Uncovering Insights to Improve Website Performance: Examples From Real Projects

Graphs are not only a perfect fit for mapping the overall structure and information architecture but also enable access to the context in which users interact with pages, how topics or ideas across unlinked pages might be connected, what pages might be improved to better satisfy users’ (Google) search intent or even help identify what went wrong after a new website relaunch caused a drop in search traffic.

In this session, Jim will explain how graphing a website with readily available data can unlock a much richer understanding than spreadsheets or traditional analytics tools alone, with real-life case studies.

#Introductory #Intermediate #Analytics #Visualization #Cypher #Recommendations